A One-on-One With Linx Dating Founder Amy Andersen — Just How She Became “Silicon Valley’s Cupid”

The Quick type: Whether they’re generating the most recent edition of an already-cool product or discovering the second large thing in technology, senior singles in Silicon Valley can lead hectic schedules — which means internet dating usually will get put on the backburner. Since 2003, Linx Dating and its particular Founder Amy Andersen being approaching the needs of these busy, relationship-minded professionals with a curated, individualized, and intuition-based matchmaking system.


From Google to Apple to Lyft to Github, Silicon Valley is known for its juggernaut technology businesses and innovative start-ups, so much so that there’s also popular television show named after it. Silicon Valley can noted for the enthusiastic, hardworking, innovative, and dedicated individuals who just work at these businesses — all of these lends well to a fruitful profession yet not necessarily an effective matchmaking existence.

“these folks are thus concentrated making use of their jobs this 1 time they wake up and imagine ‘Oh my gosh, i must find my match. Best ways to begin undertaking that?'” said regional matchmaker Amy Andersen. Linx Dating is actually how they go about undertaking that.

Founded by Amy in 2003, Linx, for short, is actually a curated matchmaking service people active, high-profile single pros in Silicon Valley and also the surrounding Bay Area (and worldwide) thatn’t had the opportunity to discover the connection they demand. Now, the business is known as “Silicon Valley’s Matchmaker” and Amy the “Cupid.”

Amy lately told us concerning “aha time” that began every thing, the lady client-to-client vetting procedure, the algorithm-less, intuition-based matchmaking, and individual interactions she creates making use of people she helps.

Bridging the Gap Between Single guys in Silicon Valley & solitary Women in San Francisco

The inspiration for Linx was available in 2000 while Amy had been involved in personal client solutions at a technology business in San Francisco but living in Silicon Valley. Whether or not it was at work, through buddies, or on an outing, Amy usually found gents and ladies have been knowledgeable, winning, appealing, and well-rounded, nonetheless happened to be solitary and didn’t understand why.

Understanding both locations perfectly, Amy pinpointed the difficulty: there have been more available males in Silicon Valley than San Fran and much more offered ladies in San Fran than Silicon Valley. Using their household, buddies, and professions being in their particular particular locations, putting some 50-minute car day at meet special someone wasn’t the leader in their minds, Amy explained.

“That was my ‘aha time’ in which I imagined ‘imagine if I happened to be to connect this space and develop these options of these great feamales in san francisco bay area and these great males in Silicon Valley?'” she stated.

Amy subsequently invested the next three years performing as much study as she could, using her business-oriented mind receive a better thought of the market industry and need for this particular matchmaking business. In 2003, as soon as she had all her ducks in a row, she give up the lady task at Merrill Lynch, established the firm, and not appeared straight back.

“Starting Linx is one of the better decisions of living,” she stated. “assisting these introductions and serving as a conduit between these class seems to work really well over the last 12+ many years that i have been achieving this.”

Through the Application to the Wedding, Amy could there be Every Step

Amy requires an extremely practical strategy together with her consumers from just starting to finish, learning each individual separately, utilizing their unique specific wishes and requires while in the matchmaking, and supplying the woman qualified advice all along the way.

A One-on-One, complete Vetting Process Ensures High-Caliber Clientele

At Linx, almost everything begins with the standard of the customers. While additional matchmaking providers might take anyone who applies, Linx features a substantial referral-based vetting program that renders their clientele stand out from the rest. Every aspiring user ought to be advised by an old or existing member, a friend or contact of Amy’s, and/or love.

Amy receives dozens of referrals everyday and screens each prospect by herself. And if they’re 22 or 72, Asian or Latino, lawyers or designers, Amy wants people that are intelligent, healthy, relationship-minded, accomplished, challenging, and leading interesting schedules in general.

“if a person is passionate about their profession, that is what I’m wanting. Beyond that, i am looking for those people who are well-rounded. Should it be volunteering or cooking or whatever it really is, i simply want to see they have a colorful, interesting life,” she said. “If someone states in my experience ‘All i really do is work’, i am probably not likely to would you like to work with all of them. Not simply perform they not need balance within their life, but if you ask me which is additionally indicative that they do not have time for a relationship.”

Following original screening, Amy sets up a private meet-and-greet, which she mentioned is an essential section of getting litigant. And here Amy extends to understand the person, listen to their particular private tale, and discover what theyare looking for in someone (and whatever they’re perhaps not seeking).

Most importantly, Amy is determining if the woman business is the correct complement both sides. Whether somebody isn’t 100per cent over their own ex or can be found in a challenging phase of their life, the woman impulse can tell if the timing is actually off.

“The meet-and-greet is an important treatment for me but more so for this prospect to obtain a great browse of just what Linx is all about,” she stated. “individuals derive the solutions that they are in search of from meet-and-greet, and that is important because anyone whom decreases that road being a customer, I want to make sure they think willing to accept this technique.”

In the event the meet-and-greet goes well, they’ll come-back for a follow-up interview with Amy before you choose the account that is ideal for all of them and having started in the matchmaking. And even though it appears as though an extended procedure, Amy said it is necessary because she desires every member is happy with Linx and the other way around.

Matchmaking That Combines the Client’s hopes & Amy’s Intuition

Besides evaluating every choice, Amy can also be the sole individual at Linx who does the matchmaking, outsourcing her concierge services to authorities like expert clothes stylists, beauty products painters, and psychologists.

“this can be a tremendously little, boutique, niche matchmaking business in comparison to some businesses that have huge employees and branches all over the world and so on, thus Linx is extremely customized in that respect,” she mentioned.

Her distinctive matchmaking system brings together the granular metrics of what the individual desires in a romantic date (their own recommended level, get older, income, etc. in addition to their deal-breakers) and Amy’s natural talent and instinct for understanding whenever two people belong collectively.

“These days, regarding while I built a match, about 75per cent if it’s produced by abdomen, that impulse that says ‘Oh my goodness, In my opinion i would be on to one thing here,'” Amy mentioned.

Predicated on those aspects, Amy will likely then take-over, scouring the woman database of qualified singles until she discovers the most perfect match for every single client.

Using the internet Pre-Introductions Get Singles stoked up about Their unique Match

Once Amy provides her perfect pairing, she will e-mail both individuals a “baby bio” of each and every different, going for a snapshot from the other peoples personality, hobbies, appearance, and obtaining them worked up about how great they’d be with each other.

“Needs my customers on edge of their seating, jaws towards the soil, like ‘OMG this person appears remarkable,'” she mentioned.

They’re going to after that get to ask Amy questions regarding their particular match and take some time they should decide for themselves should they believe it really is correct. During this time, Amy in addition guarantees the clients do not know both, whether through work or social groups and on occasion even earlier online dating sites adventures, therefore all of us have a clear slate.

“I’ve found there can be cross-pollination with my customers in which they’ve somehow have actually fulfilled. I do want to abstain from a situation where they’ve already satisfied or they have glanced at each other peoples on line pages there was actually an excuse they chose to forego that chance,” she stated.

The amount of time from Amy’s preliminary e-mail on the set agreeing meet up with often takes 72 hrs, and at that time Amy will be sending all of them a one-page, custom bio with even more juicy details, such as their basic labels. Amy said she excludes final labels before basic time to allow them to avoid Googling each other, stepping into their very own heads, and damaging the secret.

And with Amy getting old-school, she necessitates the guy to contact the girl (no texting or emailing!) within 5 times to setup a good go out in which he addresses her.

Heading Beyond a Matchmaker in order to become a Liaison, Confidant, Friend & Adviser

When Amy can make a match, she doesn’t merely deliver all of them off in the first time with a “Good luck!” She offers pre-date training that sets the woman clients at ease and instructs them simple tips to reduce their hectic resides down (at least for example night) She stated this is particularly important in Silicon Valley, in which every person is operating 24/7 and constantly have a million feelings running through their heads.

“I want you to just forget about every little thing surrounding you, all the distractions in life,” Amy stated. “i would like one thoughtfully prepare for the day because these matches really count. Loads is driving on it psychologically and economically, so I want individuals watch those vital details and remember how important those very first thoughts are.”

“Amy features exceeded every expectation and that I would recommend Linx. I’ve as satisfied a great guy who i might n’t have satisfied normally. The audience is using circumstances sluggish and witnessing precisely what the future keeps.” — A Linx Member

And because every user signs a two-year agreement (which are frozen anytime if they fulfill that special someone), Amy becomes equally spent because they are inside quest and is also capable create an union beyond a professional one. She also obtains wedding invites and photographs of infants who have been created from previous members.

“that is mainly the reason why i really do this — it’s very satisfying,” she mentioned. “much beyond my job of being a matchmaker, i am a liaison, confidant, friend, and agent.”

Final Thoughts

Thanks to Amy’s devotion, resourcefulness, and love for her consumers, Linx is actually taking good care of an under-served singles market for the matchmaking business, and she’s recently scraped the outer lining on which she will be able to bring to the Silicon Valley region and world. We’re positively eager for what arrives further.

“I worked very hard to build outstanding reputation in this field, but personally i think like I have much more unearthing to complete to get further varied and fascinating consumers exactly who i could help,” she stated.

For women who would like to join Linx Dating, follow this link. For men contemplating signing up, click here. It is possible to follow Linx and Amy on Twitter: @linxdating.

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